Jesse is the founder of Fans First Entertainment, who owns and operates the Savannah Bananas. The Bananas have welcomed more than 1 million fans to their ballpark and have been featured on MSNBC, CBS Sunday Morning, Access Hollywood, HBO Real Sports, CNN, and ESPN.

The Savannah Bananas currently have sold out every game since the first season and have a wait list for tickets that’s over 90,000.

Cole is an in-demand speaker and author of “Find Your Yellow Tux – How to Be Successful by Standing Out,” and “Fans First, Change the Game, Break the Rules & Create an Unforgettable Experience.”

Cole believes to be successful you need to Stand Out and Be Different. He releases blogs and videos regularly on LinkedIn. He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Cole’s mantra is “Whatever’s normal, do the exact opposite.”